Smart watches

Samsung announces new foldable phones and smartwatches

The latest devices from , including the Galaxy Z Flip4 (pictured above) and Galaxy Z Fold4 are now available to pre-order online ahead of their launch on the 26the August.

Available in graphite, the Samsung Galaxy Z Flip4 boasts a compact design with a foldable glass display with FHD+ resolution.

improvement Flexible mode means hands-free shooting is much easier on the main 12MP Brighter camera or the 10MP front camera, Samsung claims. Built-in auto framing and nightography functions also help in capturing images. Plus, with a 3,700mAh battery and super-fast charging, the phone will last all day, the manufacturer claims.

Touted as the perfect handset for anyone who wants to stand out from the crowd, the Galaxy Z Fold4 features a Snapdragon 8+ Gen1 processor and an Infinity Flex display. Samsung says it’s easier than ever to use and switch apps with the sleek new taskbar, while creatives will enjoy capturing amazing images with its 50MP camera.

Customers who purchase either device through Virgin Mobile will have the entertainment world unlocked with 12 months of Disney+ on Samsung and can cash in their old Samsung devices by getting up to £500 when they trade in selected devices. Those looking for the Galaxy Z Fold4 can get their hands on a free Note Pack worth £89.99, which includes a new stand-up cover with an S Pen and a 25W super fast charger.

Virgin Mobile’s flexible plans come with data transfer and data-free WhatsApp, Facebook Messenger and Twitter as standard, plus inclusive roaming within Europe. Freestyle customers can also adjust their plan every 30 days so they have the freedom to choose a rate that really suits them.

What the experts say:

Ernest Doku, mobile expert at, comments:

“This summer’s Galaxy Unpacked event showcased its most unique lineup of smartphones, with a refreshed set of foldable handsets.

“The Galaxy Z Flip 4 offers a hands-free camera experiencee with Flex mode that will appeal to people on the go and those who primarily use their phone’s camera for social media. The ability to see your selfies on the cover also gives users more control over their photos.

“While its compact size when folded could put it at an increased risk of falling, Samsung has given it a new, stronger frame as it tries to make its technology more durable for crash-prone people.

“The “tailor-made edition” of the Turnaround Z 4 is an interesting style statement for Samsung, as it gives owners much more control over the appearance of the phone, including its color and metallic trim. This greater customization could be something we’ll soon see trickle down to all Samsung phones.

“We also had an appearance of the Z-fold 4which is aimed at those who are willing to pay for a more extensive and expensive foldable phone experience.

“While the upgrades may be improvements rather than breakthroughs for those looking to take the plunge, Samsung has turned an exciting prototype into a more robust and robust product.

“Along with improving S-pen functionality, the Z Fold 4’s new taskbar makes it an impressive phone for professionals looking for a pocket PC. Its powerful capabilities also make it a good choice for mobile gamers, with games looking particularly good on the big screen.

“The new Galaxy Watch 5 gives fans of Samsung wearables more accurate readings, as well as new temperature sensing technology that will let the wearer know when they have a fever. Meanwhile, the new Watch 5 Pro looks to be the wearable of choice for fitness fans and those who rely on their smartwatch for precise directions while running and a bigger battery for long adventures.


James Manning Smith, Principal Analyst, CCS Insight:

“The Z Flip4 and Folding in Z4 will be nearly indistinguishable from their predecessors for most consumers. Although Samsung may be criticized for this, it makes sense to take an iterative approach given that foldable devices currently represent only a small segment of the overall smartphone market. In most cases, a consumer purchasing one of Samsung’s new devices will be getting one for the first time and therefore will have nothing to compare with.

“Samsung’s iterative approach makes sense. We think it still learns a lot about the engineering intricacies of this new product category and although the phones are very similar to previous models, they include many improvements such as better durability, a lifespan of longer battery and multiple user experience updates.

“Samsung has been the market leader in foldable smartphones for the past three years, and although several Chinese phone makers are now offering competing products, Samsung has a very strong position globally. The company hopes these products will help build on the momentum she has created.”

“Samsung hopes that the improvements made to its range of foldable smartphones make phones more reliable rather risky purchases in the eyes of consumers and should be applauded for his tireless work in developing the category.

“In a homogenous market of black touchscreen rectangles, it makes sense that Samsung would offer products for users who want something that stands out from the crowd. The Z Flip range has been particularly successful in this context, and we hope that The Z Flip4 will help further boost Samsung’s growth aspirations in foldables.The Z Fold is a tougher form factor and is arguably a much more experimental device compared to the Z Flip.

Samsung Galaxy 5
Samsung Galaxy 5 watches offer improved battery life over older Samsung models


Leo Gebbie, Principal Analyst, CCS Insight:

“The Samsung Galaxy Watch5 and Watch5 Pro offer incremental improvements over the previous generation of Galaxy wearables, primarily based on improved battery life and durability. Our view is that Samsung wants to tell a more holistic health sensing story around sleep and body composition rather than focusing on specific sensors.

“While Samsung’s new smartwatches are evolutionary rather than revolutionary, there’s a lot to offer first-time smartwatch buyers. apple watch there must be pent-up demand from Samsung’s Galaxy smartphone base for smartwatches and the Korean consumer electronics giant is hoping to capitalize on it.

“Samsung has focused on incrementally refining its portfolio of foldable phones and wearables. This is a radical departure from a company that has traditionally always tried to add new bells and whistles to its devices, in some cases with questionable results.It will be interesting to see if this more Apple-esque approach pays any dividends.

Samsung Galaxy Z Fold4 Features at a Glance:

  • Body: 158.0×128.0×6.0mm, 282g; Glass front (Gorilla Glass Victus+) (folded), plastic front (unfolded), glass back (Gorilla Glass Victus+), aluminum frame; IPX8 water resistant (up to 1.5m for 30 minutes), Armor aluminum frame with increased resistance to drops and scratches (announced), stylus holder.
  • Display: 7.60″ 2X Foldable Dynamic AMOLED, 120Hz, HDR10+, 1200 nits (peak), 1768x2208px resolution, 11.24:9 aspect ratio, 372ppi; Cover screen:, Dynamic AMOLED 2X, 120Hz, Corning Gorilla Glass Victus+, 6.2 inches, 832 x 2268 pixels, 25:9 ratio.
  • Chipset: Qualcomm SM8475 Snapdragon 8+ Gen 1 (4nm): Octa-core (1×3.19 GHz Cortex-X2 and 3×2.75 GHz Cortex-A710 and 4×1.80 GHz Cortex-A510); Adrene 670.
  • Memory: 256GB 12GB RAM, 512GB 12GB RAM; UFS 3.1.
  • Operating System/Software: Android 12, a 4.1 user interface.
  • Rear camera: Wide (main): 50MP, f/1.8, PDAF, OIS; Telephoto: 10MP, f/2.4, 52mm, 1/3.6″, 1.0µm, PDAF, OIS, 3x optical zoom; Ultra wide angle: 12MP, f/2.2, 123˚, 12mm, 1.12µm.
  • Front camera: Indoor camera: 4 MP, f/1.8, 2.0µm, under display; Cover camera: 10MP, f/2.2, 26mm, 1/3″, 1.22µm;
  • Video capture: Rear camera: [email protected], [email protected]/240fps (gyro-EIS), [email protected] (gyro-EIS), HDR10+; Front camera: [email protected], [email protected]gyro-EIS.
  • Battery: 4400mAh; 25W fast charge, 11W fast wireless charge, 4.5W reverse wireless charge.
  • Various : Fingerprint reader (side-mounted); NFC; stereo speakers; Natural language commands and dictation Bixby, Samsung DeX (desktop experience support), Samsung Pay (Visa, MasterCard certified), Ultra Wideband (UWB) support.

Chris Price