Apple watch

Pride Month’s new Apple Watch bands are here – what makes them special

This week marks the start of Pride Month, and at Tom’s Guide, we’re excited to celebrate the self-expression and inclusivity fostered by the LGBTQ+ community. Yet as tech enthusiasts, we particularly look forward to the launch of Apple’s annual Pride Edition bands for Apple Watch each June.

For this year’s Pride Month, Apple launched two new bands: the Pride Edition Sport Loop and the Pride Edition Nike Sport Loop. Both are available now for $49, which is the standard price for Sport Loop bands.

We’ve entered the Pride Edition Sport Loop, which offers the same fit and feel as the Sport Loop seen in our roundup of the best Apple Watch bands, but features several Pride-specific design elements.

For one, the woven threads create a color gradient that isn’t quite a typical rainbow, as it also includes the colors of the flags of transgender and gender-nonconforming communities. We also see black and brown threads for black and Latino communities, while Apple notes (opens in a new tab) the colors are simultaneously intended to represent those who live with or have died of HIV/AIDS.

Apple Watch Pride Edition 2022 strap

(Image credit: future)

The word “Pride” is also etched in Apple’s signature cursive “hello” typeface, and lands outward on the inner part of our wrist. It gives a 3D effect to the watch band that we don’t remember seeing before. But our favorite detail is probably the tiny “Pride 2022” tag printed under the Velcro strap. We might not be able to see it when the band is on, but it denotes the tradition of the Pride Month band that Apple launched in 2017.

Last year, Apple released a Pride Edition Braided Solo Loop and various Pride Edition Nike Sport Loops. This one had more of a traditional rainbow look, while this year’s Nike Sport Loop has the color inclusiveness of the non-Nike Pride Edition Sport Loop but on a black base.

Apple Watch Pride Edition 2022 Strap

(Image credit: future)

Complementing the new Apple Watch straps is a new watch face called Pride Threads. The density of the threads creates the silhouette of digital time, although when we turn the digital crown it animates the threads in a way that reminds us of guitar strings. It’s pretty cool.

Of course, if you know how to use a photo as your Apple Watch face, you can set a photo you take at a Pride celebration as your watch face. You can also use the Stripes watch face to design which flag you think best represents you.

For reference, we tried the new Pride Band on the Apple Watch 7, which is the best smartwatch out there right now. If you’re in the market for an Apple Watch, either to replace your current model or as a first-time user, check out the best Apple Watch deals right now.