Peloton’s descent could end soon when the company shifts gears, tests new pricing and launches products about a month after Barry McCarthy takes over as CEO.
Home fitness company to start pricing pilot on Friday allowing customers to pay a monthly fee which covers both their workout gear and access to on-demand fitness classes.
Fees will vary between $60 and $100 per month in Texas, Florida, Minnesota and Denver, and the option will only be offered in brick-and-mortar stores or Peloton Fitness Studios. In case of cancellation, the company will take back the bike for a delivery charge.
- Peloton’s stock bike is $1,745 including shipping and setup.
- The Bike+ costs $2,495.
- The company extended its free trial at home from 30 days to 100.
Platoon too announcement a new apple watch integration for his Bike, Bike Plus and Tread this week. The watch can record Peloton workouts, display Peloton’s Strive Score feature, and more easily record Peloton workouts in the app, among other features.
A winding road
The announcements come at an ideal time for the company. Over the past several months, Peloton warehouse workers have revealed that the company knowingly sent tarnished bikes to buyers, delayed a factory opening, cut its apparel revenue forecast and announced plans to cut 2,800 jobs.