Apple watch

Apple Watch 7 vs. Fitbit Sense: Which smartwatch should you buy?

Should you buy the Apple Watch 7 or the Fitbit Sense? The answer to this question depends on what you are looking for in a smartwatch. Although the two are considered two of the best smart watches you can buy, each offers unique advantages (and disadvantages).

On the one hand, the Apple watch 7 is exclusive to iPhone users, while the Fitbit Sense is both iOS compatible and one of the best smartwatches for android. There’s a big price difference, too: Apple’s latest smartwatch starts at $399, while the Fitbit Sense starts at $299.

Both smartwatches support a number of health tracking features, as well as communication tools to stay connected from your wrist. Users can also download a selection of third-party apps on the Apple Watch 7 and Fitbit Sense, including most best workout apps and best productivity apps.

Here’s everything you need to know before choosing between the Apple Watch 7 and Fitbit Sense.

Apple Watch 7 vs. Fitbit Sense: Features Compared

Apple watch 7 Fitbit Sense
Starting price $399 $299
Sizes 41mm, 45mm 40.5mm
Display Size/Resolution 1.9 inches, 484 x 396 pixels (45mm) 1.58 inches, 336 x 336 pixels
Cellular option Yes No
Raincoat Up to 50 meters Up to 50 meters
Permanent display Yes Yes
Voice assistants Siri Alexa, Google Assistant
Battery life 18 hours 6 days
Mobile payments Yes (Apple Pay) Yes (Fitbit Pay)
Color Options Silver, Black, Green, Blue, Red Silver, Graphite, Gray
Special Features ECG, SpO2, heart rate alerts, fall detection, compass, always-on altimeter ECG, EDA, skin temperature sensor, heart rate alerts, SpO2

Apple Watch 7 vs. Fitbit Sense: Price

The Apple Watch 7 and Fitbit Sene have a price difference of $100, depending on which Apple Watch model you want to get. Apple’s flagship smartwatch starts at $399 but goes up to $529 for the 44mm model with Cellular. And that’s before considering high-end materials like stainless steel or titanium.

That said, the best Apple Watch deals and the best Fitbit deals can help you get discounts on either model. We’ve noticed that the Fitbit Sense savings are generally more impressive, but if you know how to trade in your Apple Watch, you can put the value of an older model down to a Series 7.

Apple Watch 7 vs. Fitbit Sense: Design

The Apple Watch 7 and Fitbit Sense share a similar rounded square look, instead of the circular face preferred by the Samsung Galaxy Watch 4the best samsung watch overall and a notable alternative to the two smartwatches we’re comparing.

Apple watch 7

(Image credit: future)

We think Apple’s Watch has a more recognizable look thanks to its nearly bezel-less design. Not only is the Apple Watch 7 screen about 20% larger than the Apple Watch 6‘sand Apple WatchSE‘s, but with a narrow 1.7mm bezel, the new Apple Watch 7 sizes look bigger without making the smartwatch bulkier.

Fitbit Sense review

(Image credit: Tom’s Guide)

The Sense, on the other hand, has a uniform chassis — it has no buttons. While the Apple Watch 7 retains a protruding digital crown, the Fitbit Sense has a capacitive touch zone for navigation. Sleek sides make the Sense a little more fashionable than the sporty Apple Watch 7. While both watches come in a variety of colors and metallic finishes, you can pick the one that best suits your style.

Apple Watch 7 vs. Fitbit Sense: Health tracking and fitness features

The Apple Watch 7 and Fitbit Sense both have built-in GPS, which means you don’t need to have your phone in range to track runs or other outdoor adventures. If outdoor running or biking is your thing, you might want to check out the best gps watches Where best running watches we tested instead, but you’ll still find accurate GPS tracking with the models in discussion.

When it comes to tracking your fitness goals, these smartwatches take distinct approaches. The colorful Apple Watch is ringing Set daily thresholds, while Fitbit’s Activity Zone Minutes monitors how much time you spend in the fat-burning, cardio, or max heart rate zones during exercise each week. Fitbit Daily Readiness Score also tracks your recovery needs, a feature the Apple Watch is still missing.

Apple Watch Activity Rings

(Image credit: future)

Apple Watch 7 and Fitbit Sense can count your steps, read your SpO2 levels and nudge you to move. Each also has FDA-approved ECG sensors, which can alert wearers that they have atrial fibrillation (AFib), a life-threatening condition where the heart beats rapidly and irregularly. Likewise, both devices also feature heart rate sensors, which can be used for a number of things outside of fitness. For example, the Sense uses the heart rate sensor to monitor sleep, although you can still use one of the best sleep apps for sleep tracking, too.

Fitbit Sense review

(Image credit: Tom’s Guide)

Two sensors that the Sense lacks in the Apple Watch are a skin temperature sensor and an EDA (electrodermal activity) sensor. The EDA sensor can track the amount of electricity passing through sweat onto the skin; it’s a way to tell if you’re under a lot of stress. The watch will then guide you through some de-stressing activities and also suggest things you can do to avoid or alleviate stress.

When you get the Fitbit Sense, you’ll have the option to subscribe to Fitbit Premium, which costs $9.99 per month or $79.99 per year. The subscription service offers personalized sleep insights and more, as well as workout plans, based on your health data. Meanwhile, the Apple Watch 7 completes Apple Fitness Plusthe company’s exercise service that costs the same as Fitbit Premium.

Apple Watch 7 vs. Fitbit Sense: Smartwatch Features

As it was designed as a smartwatch first, the Apple Watch 7 is overall better than the Sense for smartwatch-y functions. Like all best apple watch models, the Series 7 receives annual software updates. He is currently spinning watchOS 8, which features new workout types, a new mindfulness app, and expanded virtual key support. The Apple Watch 7 also has all the best apple watch apps including a built-in map and compass, so you can use it to navigate unfamiliar places. You will also find a QWERTY keyboard for typing texts on the Series 7.

Apple Watch 7 Keyboard

(Image credit: future)

While you can change the watch face on both the Apple Watch 7 and the Fitbit Sense, only the Apple Watch lets you further customize these faces with whatever complications you want. Fitbit has some great watch faces that focus on specific health-tracking features, though.

Both watches also have some form of NFC mobile payments, which comes in handy when you’re on a run without your wallet and want to grab a bottle of water. It’s also useful if you’re trying to avoid touching things in public places. Both watches support offline playlists, notification mirroring and the ability to answer calls, although the Apple Watch can only answer calls via a designated cell number or iPhone, while the Sense can only answer calls from one of the best Android phones.

Fitbit Sense review

(Image credit: Tom’s Guide)

When it comes to voice assistants, it’s Siri versus Alexa and Google Assistant. As you’d expect, the Apple Watch has Siri built in, while the Fitbit Sense has Alexa and Google Assistant. You can use voice assistants to ask questions, initiate communications, or control the best smart home devices (as long as they are compatible.)

Apple Watch 7 vs. Fitbit Sense: Battery life

There’s no competition between the Apple Watch 7 and Fitbit Sense’s battery life. The Fitbit Sense boasts an excellent 6-day battery life, far exceeding the Apple Watch 7’s 18 hours. You need to charge the Apple Watch almost every day, while the Sense can easily survive a weekend no more juice.

Apple Watch 7 vs. Fitbit Sense: Which should you buy?

In this Apple Watch 7 vs Fitbit Sense comparison, we concluded that Sense ranks first in terms of price, health sensors, and battery life. If you’re looking for the more fitness-focused option, the Fitbit Sense is probably the way to go, as it does more in that area, including recovery tools and stress monitoring.

However, if you’re looking for a more comprehensive smartwatch, the Apple Watch 7 is the better choice, as it has more robust tools like LTE connectivity and annual software updates. However, you need an iPhone to use it, while the Fitbit Sense works with Android and iOS devices.

If you’re looking for similar choices at a lower price, check out our guide to the Apple Watch SE vs. Fitbit Versa 3. You might also want to consider the Galaxy Watch 4 we mentioned earlier – our Apple Watch 7 vs. Galaxy Watch 4 and Galaxy Watch 4 vs. Fitbit Sense confrontations offer additional guidance.