Apple watch

Apple unveiled new Apple Watch Pride Edition bands to honor Pride Month

To support the global LGBTQ+ community and the equality movement, Apple announced the launch of two new Pride Edition bands with dynamic Pride watch faces in June. The Sport Pride Edition loop features a color gradient and the word “pride” woven directly into the band this year. Additionally, Apple is also releasing a new Shot on iPhone pride campaign on Instagram, which captures the essence of LGBTQ+ artists and personalities around the world.

Pride Edition Sport Loop

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Pride Edition Sport Loop’s unique design is said to be inspired by members and allies of Apple’s LGBTQ+ creative community. Apple used a new technique to remove several of the double-layered nylon woven textile loops on the strap, revealing the word “pride” in a cursive style inspired by the original “hello” greeting – displayed on the first Macintosh in 1984 – giving the word a new three-dimensional appearance.

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The team created a color gradient that combines the original rainbow colors with those of different pride flags, such as light blue, pink and white, which represent transgender and non-conforming people. to gender, and black and brown, which represent black and Latino communities. The colors also represent those who are living with HIV/AIDS or who have died from the disease.

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Pride Threads Watch Face

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This new watch face, inspired by several pride flags, combines colors to represent the strength and mutual support of the LGBTQ+ movement. Each strand of colored yarn contributes to the overall composition of the watch face, mirroring the woven loops of the Sport Loop. When the user turns the Digital Crown® on the Apple Watch, presses the screen or raises their wrist, the colored wires move. Customers will be able to access the new matching watch face using the new App Clip feature included in the strap packaging.

The textile loops have been removed using a new technique to reveal the word “pride” written in cursive on the strap, giving it a three-dimensional look and feel.

Pride Edition Nike Sport Loop

A New Nike Sport Loop Pride Edition Celebrates The Rainbow’s Full Spectrum and includes a rainbow colored Nike Bounce face to go with the new band. The Sport Loop celebrates people who develop sport for future generations and inspire others to experience the joy of being authentically themselves, in addition to Nike’s Be True collection. Be True is part of Nike’s broader LGBTQ+ commitment, which includes recognition, advocacy, inspiration and education.

The Nike Sport Loop for Apple Watch Pride Edition features black stripes, which are a design theme from Nike’s Be True campaign, which promotes LGBTQ+ equality in sport.

A new blow to the iPhone Pride campaign

The Shot on iPhone pride campaign will feature images from an illustrious group of intersectional creatives, celebrating current queer pioneers at locations of historical significance to the LGBTQ+ movement, from Harvey Milk Plaza in San Francisco to Paulista Avenue in So Paulo. The series, which will soon debut on Instagram, will include photographs of Ryan McGinley at Stonewall Inn in New York, Evan Benally Atwood at Window Rock in Arizona, Meinke Klein at The Homomonument in Amsterdam, Caia Ramalho at Paulista Avenue in So Paulo, Lydia Metral at Plaza de Chueca in Madrid and Collier Schorr at Harvey Milk Plaza in San Francisco, all of which feature Baobei.


Rs 3,900 gets you the Pride Edition Sport Loop and the Pride Edition Nike Sport Loop. Starting May 26, the new Pride Edition bands will be available for purchase at Apple Stores and on and in the Apple Store app. will soon wear the Pride edition Nike Sport Loop. The new Pride watch face is now available for Apple Watch Series 4 and later running watchOS 8.6, as well as iPhone 6s and later running iOS 15.5. Both the Nike Pride Edition Sport Loop and the Pride Edition Sport Loop are compatible with Apple Watch.

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