Smart watches

Fitbit is preferred among older US consumers for fitness trackers, smartwatches and GPS sports watches

A research firm examines the state of the wearables market and consumer adoption of major brands such as Fitbit, Apple, Samsung and Garmin DALLAS, December 11, 2019 /PRNewswire/ — Parks Associates wearables research reveals that Fitbit leads the wrist wearables market, largely due to the brand’s dominance among older consumers. 360 Deep Dive: Consumer Demand […]